We, Added Value Limited, are committed to protecting and respecting your privacy.
— Data protection compliance
— The information we collect from you
— An important note to parents or guardians
— How we use personal information
— Disclosure of your personal information
— Tracking technology and IP addresses
— Cookie technology
— Where we store your personal information
— Information security
— Other services
— Opting out
— Access to your information
— How to contact us
Data protection compliance
The Service is controlled by us from our offices in the United Kingdom (“UK”). Personal information collected from the Service is processed in accordance with the Data Protection Act 1998 (the “Act“), which regulates the processing of personal data in the UK. We are registered as a data controller in accordance with the Act and comply with UK data protection and privacy law, together with the Market Research Society’s guidance on data protection compliance.
If you choose to use the Service from outside the UK, you do so at your own risk, with the understanding that personal information collected from the Service may be collected, stored and used in a country whose privacy laws may be different and less protective than those of your home country.
The information we collect from you
You may decide to make certain information available for other users of the Service to see (for example, where commenting on a blog post). In this context, you should only provide information that you are entirely comfortable with providing, and we strongly recommend that you do not provide any details that could be used to make personal contact with you.
An important note to parents or guardians
We encourage parents or guardians to take an active interest in their children’s use of online or mobile platforms, including the Service. Their involvement is essential to help ensure a safe and rewarding experience for their children. Parents or guardians should be aware that there are software tools available that screen objectionable content and allow you to prevent children from disclosing their personal information without your permission.
We will not intentionally collect any personal information from children under the age of 13. Children under the age of 13 can participate in all activities on the Service that do not require submission of personal information. They may view, but may not under any circumstances participate in activities that require submission of personal information, such as message boards, contests or sweepstakes.
In addition we take particular care when processing the personal information of children aged 13 or older to ensure that such information is processed in accordance with the Act.
How we use personal information
We may use personal information collected from the Service to enable your efficient use of the Service, as well as for marketing, promotions, research and analysis. Where permitted, we may occasionally use your personal information to contact you by telephone, fax, email, SMS or otherwise in writing to inform you about our services.
We will not use your personal information for marketing or promotional purposes without having first obtained your consent to do so. In any further marketing or promotional communications we send to you, we will give you the opportunity to withdraw your consent to receiving such communications in the future. To do so, please follow the unsubscribe instructions on the communications you receive.
We may also use your personal information for the purposes of:
— processing and administering your registration if you subscribe for our products, content or services;
— providing you with content or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes (for example, where subscribing to receive our newsletter);
— conducting surveys, case studies and/or market research (if you have consented to take part in those);
— to allow you to participate in interactive features of the Service (e.g. blogs), when you choose to do so;
— miscellaneous customer service correspondence (such as notifying you of changes to our products, content or services);
— processing any job applications that you may submit to us;
— carrying out our obligations under any contract that you and we may enter into; and
— any other general or special use that you may permit under any particular request for permission that we may make from to time.
We reserve the right to monitor your account and records to check any complaint or allegation of abuse, infringement of third-party rights or any other unauthorised use of the Service.
Disclosure of your personal information
Added Value is part of the WPP Group. We may disclose your personal information to any member of our group of companies, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (whether based within or outside the European Economic Area).
We may disclose your personal information to third parties where:
— they provide products, content or services to us in connection with your use of the Service;
— we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;
— our company or substantially all of our assets are to be acquired by a third party, in which case we may disclose your personal information to the prospective acquirer and personal data held by us about users of the Service will be one of the transferred assets; and/or
We may also process your personal information to anonymise and aggregate it with other data and to disclose such anonymous and aggregate data to our affiliates and/or business partners.
Certain parts of the Service may allow you to post personal information alongside content generated by you (such as on blog posts). In doing so, you accept that such personal information will be disclosed to other users of the part of the Service concerned, and we are not responsible for information or content that you choose to post in this way. Please think carefully before deciding what information to share in this way, and you are strongly advised not to share any data that would personally identify you (or your address or location).
Tracking technology and IP addresses
We may collect and process certain information about your device and your use of the Service for system administration and/or to provide certain parts of the Service, including (where available) your IP address, geolocation information, mobile network information, hardware model, device serial number, unique device identifier, operating system and browser type, as well as details of how and when you access and use the Service. This comprises statistical data about our users’ browsing actions and patterns, and does not, in itself, identify any individual.
For further details, please refer to our Cookies Policy.
Where we store your personal information
All information you provide to us is stored on secure servers hosted by us or third parties providing hosting or other services for us.
The information we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA“), including any destination where the privacy laws of the country concerned may be different and less protective than those of EEA countries. It may also be processed by personnel operating outside the EEA who work for us or for one of our suppliers. Such personnel may be engaged in, among other things, the processing of your payment details (where applicable) and the provision of support services.
By submitting your personal information, you agree to this transfer, storing and processing.
Unfortunately, the transmission of information via the internet, mobile networks or wireless technology is not completely secure, nor is any method of electronic storage. You acknowledge and accept that others may intercept or otherwise access the personal information you provide to us, and that any such transmission or storage is at your own risk. Once we have received your information, we use strict procedures and security features to try to prevent unauthorised access.
The Service may interact with other online or mobile products, content or services (such as websites, social networks or mobile applications), including via (a) links from or to the Service and (b) Service content hosted on third-party sites or applications (such as social media plug-ins).
We may provide some of your personal information to (or receive it from) the operators of such third-party sites or applications, where required for the effective provision of such interactive features. We are not responsible and accept no liability for their content or their operators’ privacy practices (including any tracking technologies that they may use). Before providing any personal information to them, please refer to their relevant privacy and cookies policies.
If, at any time, you wish us to stop using your personal information or to correct any factual inaccuracies, just contact us by email or post (details below). Please state “opt-out” in the subject line, and to include your full name, registered user ID (if any) and email address in the message. We will try to make the requested changes in our active databases as soon as reasonably practical. Please note that residual data may be retained on back-up media or for other technical or administrative reasons.
Access to your information
You can check and edit the personal information we hold about you at any time by contacting us by email or post (details below).
If you would like a copy of the personal information that we hold about you, please contact us by email or post. Please include your full name and email address in the message. If requested, we will use reasonable efforts to supply, correct or (as appropriate) delete information about you on our files. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
How to contact us
Last modified: 21 March 2014