Creating Cultural Value Study
Kantar Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.
We discovered that connecting with culture holds the key to solving some of the biggest challenges marketers are facing today.
Brands need to do much more to engage. They need to look beyond their categories to the world outside. They need to champion something people care about, to move beyond the quest for share of market to seek a share of life.’Download the study overview.